Studio Set
Publicity write-up – Purple Studios
Tapping into this rapidly growing market, Akhtar A. Khan, CEO & Managing Director of Purple Studios set up this state-of-the-art 10,000 square foot facility in the heart of NOIDA with the aim of developing and producing animated Adfilms, television series and feature films. The studios' current projects revolve around FLASH Animation, pre- and post- production areas, as well as a wide range of high-end graphics, visuals and audio content.
The primary goal of Purple Studios is to upgrade the skills of talented young digital artists to enable them to get absorbed in the production pool. Purple Studios wishes to offer a viable professional path to students with creative artistry and imagination, as an alternate or a supplement to mainstream academic higher education. Most courses require 12th Class level eligibility criteria.
Purple Studios, with a current capacity of 50 Digital seats will soon be a brand name in creating original content while providing excellent in-house training to talented artists who are looking to enhance their skills and market value.
A young, very motivated and highly talented team of 2D & 3D animation design professionals form the backbone of the Purple Studios' production design centre. The demonstration projects have evoked a good response in the market and the enthusiastic team is working full steam at the moment on several different projects.
Purple Studios boasts the capacity to deliver 50 high quality animated 22 minute episodes per year.
Currently Purple Studios is conducting short-term workshops related to animation production by experienced traditional and digital artists. These include 2D and 3D Production Training, Pre-Production and Advanced Training of VFX.
For more information visit www.purplestudios.in
About the Author
Nitin Jolly, Dealing with maverick artists and king sized egos. Meeting deadlines, troubleshooting and providing resources to large teams in a tough studio environment, he is a man with a sharp eye for detail. Understanding the latest hardware and software and marrying the two is part of his expertise. Visit for more information about purple animation studio at http://www.purplestudio.in
David Letterman’s Studio Trashed
A drunk man broke into David Letterman’s studio early Sunday morning and trashed the place. At 7 a.m., an intoxicated James Whittemore was arrested for burglary and criminal mischief charges after he allegedly broke into the Ed Sullivan theater where Letterman’s shows are taped. He is also accused of at [...]
Studio Set
*NEW* Ghetts Ft Devlin - Studio Mayhem Vol10 Freestyle
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Studio Collection Boxed Set (Box) $136.99 Studio Collection Boxed Set (Box) |
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Filming Set Located in the Desilu Studio $49.99 Filming Set Located in the Desilu Studio - Photographic Print |
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Studio Set Up for Taking Pictures $49.99 Studio Set Up for Taking Pictures - Photographic Print |
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In the Studio $9.93 Three years and a reputed 500,000 pounds in the making, and what was the result? For starters, an album that just scraped into the U.K. Top 35 and a set that rounded up three out of the four {$Special A.K.A.} singles: {&"War Crimes,"} the double A-sided { |
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Personalized Anthony Studio Cards - Set of 50 $34.99 Personalized Anthony Studio Cards - Set of 50 |
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Luciano Pavarotti : Pavarotti: the Studio Albums [Box Set] $156.17 Luciano Pavarotti : Pavarotti: the Studio Albums [Box Set] |
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Aquarian Studio Rings Set $8.95 The 1 in. width of each muffling ring achieves that great studio sound without choking the drum. |
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Studio Set Up for Taking Pictures of Experiments $49.99 Studio Set Up for Taking Pictures of Experiments - Photographic Print |
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Studio $15.99 Studio |
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In The Studio $14.89 In The Studio |
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Studio Classics: Set 16 [Fox 75th Anniversary] [4 Discs] $15.27 Studio Classics: Set 16 [Fox 75th Anniversary] [4 Discs] |
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Studio Classics: Set 6 [Fox 75th Anniversary] [4 Discs] $15.28 Studio Classics: Set 6 [Fox 75th Anniversary] [4 Discs] |
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Studio Classics: Set 5 [Fox 75th Anniversary] [4 Discs] $15.31 Studio Classics: Set 5 [Fox 75th Anniversary] [4 Discs] |
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Studio Classics: Set 18 [Fox 75th Anniversary] [4 Discs] $15.28 Studio Classics: Set 18 [Fox 75th Anniversary] [4 Discs] |
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Studio Classics: Set 17 [Fox 75th Anniversary] [4 Discs] $15.23 Studio Classics: Set 17 [Fox 75th Anniversary] [4 Discs] |
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Studio Classics: Set 4 [Fox 75th Anniversary] [4 Discs] $15.31 Studio Classics: Set 4 [Fox 75th Anniversary] [4 Discs] |
The Studio Photography Industry - Why is it Broken
Our industry is broken
I took some time to really look at the state of the professional photography industry today. I looked at it objectively as both a photographer and as a client to really try to figure out the next direction for the industry.
We know as photographers the industry is under a great deal of pressure form different sources and different reasons.
One of the most radical changes in the photographic industry is the emergence of high-quality affordable equipment. Anybody with a few grand can go pick up a high end Nikon or Canon and hang out a shingle. Yesterday they were working at the Waffle House today they are a photographer. In the past these new photographers were relegated to the sidelines because they could not produce the quality of image that the buying public required. They were snap shooters. Nothing more and nothing less.
Today those snap shooters are using the same gear the full-time professional photographer is and delivering the same basic quality.
Because the amateur-pro has none of the overhead requirements (insurance, licensing, advertising and other such business expenses) they can comfortably undercut the full-time pro from a pricing standpoint. Sometimes considerably. And their customer is happy because in their mind they saved a boatload of money.
This brings up the next issue that I see. We and a industry do not get the point that the pricing paradigm has changed. Because of the abundance of competent amateur-pros out there, full-time professional photographers, no matter of how much we scream about it are at a distinct cost disadvantage.
Let me give an example.
I do a lot of event photography. I go to the event take the pictures process them and post them for sale. My 5X7 print is 15.50 (which I have been told is way too inexpensive by my peers).
At an event recently there was a amateur-pro there who shot the same show and posted images for sale. You could tell the distinct difference in quality of capture, exposure and use of available lighting. His prints 5X7 prints were $5.00. He outsold me by more than $500 on that show.
Customers look for the big “V” word when deciding where to spend their money. VALUE is the name of the game. And value is perceived by the customer not defined by the photographer.
Even in a studio setting I have seen this value paradigm play out.
I was in a mall over the weekend. And we all have shown our professional contempt for the mall studios but have we really looked at them from a purely economic point of view?
The studio that I watched was a independent operation. Not one of the mall studios that we all know. Their packages that ranged from $12 to $36. The “portraits” were shot on green screen (that was clearly not lit properly). They offered “hundreds of backgrounds” and their output was done on an inkjet printer. Not fine art photography by any stretch of the imagination. They had the store full and there was a 2.5 hour wait for a sitting.
I was able to talk to a employee of this operation and she gave me some insights on their volume. On a weekend they will do 300 settings and about 150 through the rest of the week 450 settings a week is a astounding number. Each setting takes about 5 to 7 minutes. They have 2 camera positions to maintain that volume. They use a commercially available software package to do the chroma key.
Their target sale is 20.00 some more some less.
If we stop down and play with the numbers we can come up with a rough estimate on the profitability of this operation.
450X20 gives you $9000 gross a week and 36K a month.
What “conventional” studio would not love to have that amount of gross sales. And remember they are in a MALL location with all of the overhead attached to that.
The normal comeback for most studio owners is that these are low end customers that don’t spend money. Right answer they DON’T spend 300 bucks for a 8x10 but they DO spend money. The problem is that they want “pictures” and not “heirloom artistry that will be part of your family heritage for all time” They are a different customer that we as a industry have ignored. Moreover, we marginalize anyone that goes after that market because they are hurting OUR business. Nothing could be future from the truth.
We don’t want that customer. As professional photographers and ARTISTS that customer is beneath us. “We simply need to educate them on what quality is and they will come around” is a statement that I hear a lot … well that is poppycock they are never going to come around to our pricing mix. So we forget about that customer.
36K a month… I’d take that.
As a industry we also are guilty of positioning our product in a way that doesn’t attract customers that have a higher value threshold.
I looked at the senior portrait market as an example. Most studios advertise this just as they advertise their other services. Go to most web sites that focus on senior portraits and they are the same boring pretty piano music with the same “family heirloom” catch lines. It seems that the attitude is that we are going to overwhelm with our class to get 17 year olds that shop at Abercrombie and Fitch and would rather be online that in the real world to come in for beautiful senior portraits.
The most successful senior portrait studios have geared their marketing to that segment of the population. They get it. Many of us don’t and we wonder why we are not getting senior business. We are positioning our advertising to a traditional market that frankly hates pretty piano music.
We need to look at our customer and be much more responsive to their wants. Having a few acid treated images on your website does not make you a senior portrait studio. It is about attitude and for most of us the attitude that we project is “naptime”.
I think that for the photography industry to awaken, we have some major issues to address. We must change our pricing paradigm as it simply is not getting customers in the studio. Change our attitude. Most customers want great pictures not family heirlooms. They want to be excited and have a experience not bored to tears in studio
I think if we start there we will be well on our way to recovering a once great industry.
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About the Author
Dave is a professional Commercial photographer located in the Dallas/Fort Worth area
His websites are
Image Fusion Studio and
Studio Alegria
His focus is the business of photography
